Insurance by coverage

Intellectual property and media risk for cannabis brands

Brands, advertising, packaging, and content can create intellectual property and media allegations that differ from product injury claims. A useful review shows what the business creates, licenses, publishes, and approves before it reaches the market.

Coverage and availability depend on the account, state, insurer and underwriting review. General information and nonbinding indications do not bind insurance; the applicable binder, policy, endorsements and law govern coverage.

Important insurance information

This guide is general information and does not determine coverage or legal requirements for your business. Policy terms, exclusions, conditions and available options vary. Contact the appropriate licensed insurance representative about your account, request confirmation of any coverage placed, and review the applicable insurance documents. An application, inquiry or nonbinding indication does not by itself bind or change insurance.

On this page 5 sections

Inventory the brand and media activity

Identify names, logos, packaging, websites, social accounts, advertising, promotions, photography, video, music, written content, and product claims. Note which materials are created internally, by agencies, or by other outside contributors.

Explain clearance, licensing, and approval

Describe trademark searches, content review, licenses, talent releases, influencer or agency contracts, approval procedures, and recordkeeping. Include demands, takedowns, objections, and prior disputes.

Brand and media questions to resolve

  • Which brands, claims, content, images, music, and advertising does the business publish?
  • How are rights, licenses, releases, and approvals confirmed before publication?
  • Have any owners, competitors, creators, customers, or authorities challenged the material?

What CARMA wants the submission to explain

These details help the team understand the account and identify the next useful question. They do not establish eligibility or available terms.

  • List the brands, marks, content, packaging, advertising, websites, and licensed intellectual property used by the business.
  • Explain clearance, approval, takedown, vendor, influencer, agency, and contract procedures for public-facing material.
  • Identify demands, disputes, litigation, licensing conflicts, and prior allegations involving content or brand rights.

Records for an intellectual property and media review

  • Brand, product, advertising, website, social-media, and content inventory
  • Trademark, license, release, agency, influencer, and creator agreements
  • Review procedures, demand or dispute history, and current media or liability coverage

Can CARMA consider this account?

CARMA confirms program fit, licensing, state availability, coverage options, and market interest for each account. This guide does not promise eligibility, terms, pricing, or placement.

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Account-specific review

Bring CARMA the account.

Retail agents, wholesale brokers, and business owners can start with the details they have.